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IMAGINE BY AMPLE
HOW WE LAUNCHED BENGALURU'S GRANDEST APPLE EXPERIENCE STORE
CATEGORY:
WORK
IMAGINE BY AMPLE
About the project
Imagine operates as an exclusive authorised Apple reseller - it’s the only destination for technology enthusiasts, Apple aficionados, and those seeking expert guidance on all things Apple-related. They create an immersive and authentic shopping experience for customers willing to explore the possibilities of Apple's ecosystem.
We identified two primary target groups: Apple enthusiasts who were already loyal to the brand and potential customers who had yet to explore the Apple ecosystem. Basis these target groups and using the base guidelines given by apple Apple we created a campaign that created a buzz around the town and ensured that the launch was extravagant.
