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MINISTRY OF AYUSH
MINISTRY OF AYUSH

MINISTRY OF AYUSH

WORLDS LARGEST VIDEO VLOGGING CONTEST WITH 37k+ ENTRIES

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MINISTRY OF AYUSH

About the project

Our client is a government body in India, responsible for promoting & regulating Ayurveda, Yoga, and Naturopathy. They aim to promote holistic wellness and ensure that the transitional systems of medicine are accessible to the masses.

With International Yoga Day approaching, our client wanted to launch an online video blogging competition to promote the practice of Yoga and increase participation. The goal was to generate 30,000 to 50,000 entries within 20 days. It was a challenge to get people from different age groups to shoot and post videos to the internet. There was an added pressure to make the campaign go live within a tight 20-day timeline amidst the pandemic situation.

Image by NASA

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