BHIMA JEWELLERY
NOIDA’S NEW DESTINATION FOR GOLD
BHIMA JEWELLERY
About the project
Bhima Jewellery, one of India's most iconic jewellery brands with a legacy dating back to 1925, expanded its presence into North India with the launch of its flagship showroom in Noida. To make this milestone unforgettable, we conceptualized and executed an integrated launch campaign headlined by Bollywood actress Parineeti Chopra, combining strategic market research, digital marketing, influencer collaborations, PR, and on-ground activations to build awareness, generate excitement, and establish Bhima as a premium jewellery destination in the region.
Every great jewellery purchase begins with a moment, not a product. We identified Bhima's core customer segments—from bridal buyers and milestone gift seekers to everyday luxury shoppers—mapping their motivations, purchase triggers, and decision-making journeys to create communication that resonates with every audience.
