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UNDERNEAT
SHAPEWEAR FOR INDIANS BY KUSHA KAPILA
UNDERNEAT
About the project
Content creator and social media influencer Kusha Kapila has officially launched her innerwear brand, UnderNeat, after months of organically building anticipation through social media content. Focused on women’s innerwear, the brand aims to solve common fit and comfort issues often ignored by mainstream lingerie brands, and we loved working with her. Backed by Ghazal Alagh (MamaEarth) and a few other investors, this brand has taken the social media by storm.
To Create a fashion brand that matches with our creator, KUSHA KAPILA, our team had to create a peppy, sassy brand personality and a moodboard that lives up to that.
A brand has to embody a personality, and in this case since it was a celebrity influencer, KUSHA KAPILA it was even more challenging for us to get it right. Kusha & Vimarsh were absolutely amazing since they had a clear idea on what they wanted. We just have one last thing to say. We love you both and all the best Underneat.
