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ILIFE INDIA
FROM GLOBAL TO LOCAL: HOW ILIFE ADAPTED THEIR BRAND TO SUCCEED IN INDIA
CATEGORY:
WORK
ILIFE INDIA
About the project
When Ilife, a global brand that specializes in robotic home cleaning, wanted to enter the Indian market, they faced a tough challenge. Their brand language was too focused on the product and didn't really connect with the average Indian consumer.
That's why we came up with a new India focused brand identity and the idea of i.e., Robert Bhai, a fun and affable mascot that was designed to be relatable to a majority of the brand's target audience. Robert Bhai has his own unique traits and quirks that humanize him further and make the brand more approachable and lovable.
