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TIGC
POSITIONING THE BRAND AS A STYLE SUPER HOUSE CALLED THE INDIAN GARAGE COMPANY
CATEGORY:
WORK
TIGC
About the project
Over the last 12 years, The Indian Garage Co has become a go-to D2C brand for fashion-forward men and women. The brand is synonymous with comfort, quality, and unique style.
There were three primary objectives given to us as their PR agency, i.e,,
1) Increase brand visibility - Generate buzz and attract attention of new and existing customers
2) Enhance Brand Image - Showcase the distinctive edge of the brand’s association with top celebrities.
3) Drive Engagement - Leverage the opportunity to engage with target audience and build relationship for
long-term growth and success
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