Explainer Video, Animation
Zoomcar is the first company in India to focus on car rental, in contrast to earlier companies in India that focused on chauffeur-driven rentals. As of February 2017, the company operates a fleet of over 3,000 vehicles in 17 cities across the country.
Zap is Zoom car’s associate program, it allows individuals to purchase one or more vehicles, lease the vehicle(s) to Zoomcar, and then share in the revenue as they run the car on their platform over our standard operating period.
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We were asked to make 3 videos for Zoom car, for their new associate program Zap, with which you could rent out your car, and let it earn for you!
They needed explainer videos, to let people know about Zap, and how to use it, and why to go for Zap.
We were telling one story with 3 videos. And the target audience was people who would have cars to rent. Keeping that in mind the story line was built. We created Zap man, who was a super hero who helps people in need.
We used swift as the car, relating to the common people, and also giving a sense of economic efficiency. The characters were to be realistic. Reaching out to potential customers, and tedious colours were used. This was one of our best videos, impacting our customers in an impressive manner.