Animation Video, Campaign
Ola, is an Indian online transportation network company. It was founded as an online cab aggregator in Mumbai, but is now based in Bangalore.
The company has expanded to a network of more than 600,000 vehicles across 110 cities. In November 2014, Ola diversified to incorporate autos in Bangalore.
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As you all know, Ola has an auto segment. They wanted to work with the team of Moshi Moshi to make a video, explaining to the common people why Ola Autos are better than normal autos. They also needed an explainer video for the orientation of Ola auto drivers.
OLA wanted us to give the campaign our own approach. And so we did. Be it Holi or Diwali, we Indians love the colour. So we made the video as colourful as possible. Using real life locations, giving it a hyper local approach.
The background and roads were from areas in Bangalore. The hyperlocal approach helped people relate better. It was a Branding campaign. And the results were clear, the tagline had a great response!