Logo Design , Branding
NayaGaadi is India's first Online marketplace for all the Brand New Vehicles ( Autos, Bikes, Scooters, Cars, Cycles, Buses, Lorries, Tractors, Passenger Vehicles, Commercial vehicles, Utility Vehicles, SUV's, MUV's etc ) to buy online.
From a bicycle to a multi-axle luxury bus, NayaGaadi is a place where you'd find it all. Keeping this in mind and adding a bit of blue tinge to the theme's color, we were required to create a logo which showcases the worth and the aim of this unique brand.
After about three days of researching and working on the typeface of the logo our team finally cracked the solution. The overall shape of this logo has been derived from the structure of a Key, a part essential to any and every automobile on earth.
The carved out metal part of a key is its most important part. And so we decided to choose this overall shape to form the outer structure of the logo.Trying out a varied set of shades of blue we tried to use the best one for the logo.