Moshi Moshi | MAX FASHION | Summer Colection 2018


Live Video, Campaign, TVC



Max Fashion is a fashion brand under the banner of the Dubai based Landmark Group. The brand was first launched in May, 2004, in the UAE. Max Fashion has a combination of physical stores and an e-commerce portal.


The brand has over 300 physical stores across the world, sized typically around 10,000 sq. ft. to 20,000 sq. ft. that sell the company’s own label for clothing, footwear, accessories, cosmetics, and home products.




Max had to launch their summer collection campaign in collaboration with a few RJ's.

They wanted the videos to be cool and peppy so that it gives the summer feeling.


The Biggest challenge was that the summer collection shouldn't be overshadowed because of the RJ's. Come have a look how we went through the process and what was the outcome.




The team tried keeping the videos very simple yet peppy so that the target segment i.e. youth gets the feel of their summer collection. 

The Highlights of the video were the products that max wanted the end users to have a look and feel of. It was a tough schedule to complete 2 shoots in one day at 2 different locations, but right planning did save the day.


We kept the focus on the clothes and directed the RJ's to express their happiness while trying out the new collection. Everybody loved the shoot and the video.


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