Animation Video, Campaign
LendFoundry is a fintech accelerator for marketplace lending. LendFoundry provides end to end lending solution from marketing, acquisition, underwriting to loan servicing system.
Founded in Irvine, California in 2013, LendFoundry’s mission is to build the systems that will allow marketplace lenders to eliminate tech build out, minimize IT infrastructure and accelerate marketplace lender’s growth strategy.
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Sigma infosolutions wanted a simplistic approach, a video that is professional, but comprehensive, letting viewers connect with their concept.
They wanted to engage the customers in the video than just presenting a presentation that is too corporate-ish.
We had to make a video that would break down the complexity of their concept, to understandable information that viewers can grasp. So we made a comparison of the perception of money lenders to that of racers.
We explained how just like racers, money lenders have to think ahead in time, and take in account all aspects of their investment, and build the future of their company from the scratch. We explained how Lend fondry took care of all the tech needs for you, letting you focus on other matters.
We put in the vital information of the services they provide, and how cost efficient they are. But all in a simple manner, so that people would pick it up with ease. Check out for yourself!