La Aaurum is all about crafting premium casual wear for women at a very reasonable price. It is a platform for online shopping. From using luxury and quality fabrics for all apparel to curating everlasting designs to suit all office wear requirements, La-Aaurum is a one stop shop for all your formal needs.
La Aaurum wanted an all new design for their e-commerce website. Their target audiences were working women and college going students between the ages 16-30.
Their design philosophy revolves around the motto - “professional attitude with casual wear” and they wanted the website to be on the similar lines. Words like Peppy, colourful, attractive were the major guidelines for the UI/UX of the website.
The website was designed around the concept of “Queen of Indian clothing”. As queen is the epitome of pride and beauty, women are the pride of Indian clothing.
We designed the background patterns similar to the designs of the cloths and rich colours were used to make it attractive.