SO DESIGN FACTORY
SO design is a concept clothing brand. Established in 2009, SO design creates concept clothes for men. They have segmented their product into three categories- 1- shirts. 2- T-shirt. 3- Traveler pants. They believe concept clothing is an art more than a clothing business. Through innovative concepts, they create clothing and add-ons with precise craftsmanship.
Social media- https://www.facebook.com/SODesignfactory/
They wanted to design a subtle, simple and creative website, as they were targeting a niche audience i.e. the men of age group 18-36 years. The brand was very particular about their website’s design.
They believe designing is like adding life to a dead material. So, they wanted a website to be simple but different from the others and not like the usual shopping websites out there.
They wanted to design a subtle, simple and creative website, as they were targeting a niche audience i.e. the men of age group 18-36 years. The brand is very particular about their website’s design. They believe designing is like putting life into a dead material. So, they wanted a website to be simple keeping their motto “lifestyle is a feeling” in mind, the website was designed.
1)Photo-shoot was done in such a way that it explains the theme of concept clothing in every picture.
2) The first slider was kept black and simple and a one-liner was given to describe the characteristics of the products.
3) GIFs were used to describe the three clothing segments. Abiding by their tagline- “look good and be the change”, the website was made a little different from the mainstream clothing websites.