SO Design | Moshi Moshi

SO DESIGN FACTORY

Website

01

Client

SO design is a concept clothing brand. Established in 2009, SO design creates concept clothes for men. They have segmented their product into three categories- 1- shirts. 2- T-shirt. 3- Traveler pants. They believe concept clothing is an art more than a clothing business. Through innovative concepts, they create clothing and add-ons with precise craftsmanship.

 

Website- https://www.sodesignfactory.in/

Social media- https://www.facebook.com/SODesignfactory/ 

02

Brief

They wanted to design a subtle, simple and creative website, as they were targeting a niche audience i.e. the men of age group 18-36 years. The brand was very particular about their website’s design.

'

They believe designing is like adding life to a dead material. So, they wanted a website to be simple but different from the others and not like the usual shopping websites out there. 

03

Approach

They wanted to design a subtle, simple and creative website, as they were targeting a niche audience i.e. the men of age group 18-36 years. The brand is very particular about their website’s design. They believe designing is like putting life into a dead material. So, they wanted a website to be simple keeping their motto “lifestyle is a feeling” in mind, the website was designed.

 

1)Photo-shoot was done in such a way that it explains the theme of concept clothing in every picture.

2) The first slider was kept black and simple and a one-liner was given to describe the characteristics of the products.

3) GIFs were used to describe the three clothing segments. Abiding by their tagline- “look good and be the change”, the website was made a little different from the mainstream clothing websites.

 

 

Wanna discuss a project?

google-partner-1000x500.png

© 2019                                      All rights reserved.

  • Black Facebook Icon
  • Black Instagram Icon
  • Black LinkedIn Icon
  • behance logo
  • Black YouTube Icon