Live Video, Campaign, TVC
b-Easy is a one stop shop for all construction requirements in Bangalore. b-Easy offers you a curated range of building construction materials delivered to your doorstep at the best price.
Their portfolio of product includes Steel TMT bars, mSand, pSand, Coarse Aggregates (jelly), Table mould red bricks, solid concrete blocks and a good variety of cement to choose from. Their vision is to deliver quality assured construction materials with a convenience of a single click. Their excellent customer support helps their customers to choose the right construction materials to build their dream home into reality.
The brief was to come up with something that the industry could relate to. Something not vague but yet cool.
We did a number of concept alterations to come up with this creative, but then we finalized on Shahjahaan. India in General has an ancient history of architecture and Shahjahan was known for his masterpiece, Taj Mahal.
So we came up with a thought that how will Shahjahaan find a construction material which competes with the great ancient times, today?